Oribe's Bright Blonde Essential Priming Serum keeps blonde hair in a healthy state. Specially formulated with violet and pearlized pigments, this brightening serum tones and eliminates brassiness while replenishing moisture and protecting hair up to 450°F. Hair is left restored, touchably soft and lit from within. 100ML

Key Ingredients: Violet and Reflective Pearlized Pigments: correct brassiness, tone highlights and impart luminescent brightness and shine Brightening Complex (Lemon, Ginger Root and Chamomile Extracts): optimizes shade, tonality and luminosity Sodium Hyaluronate: absorbs into hair to moisturize while Hydrolyzed Hyaluronic Acid acts as barrier on the hair fiber to lock in hydration and protect from moisture loss

Lavender Flower Extract: helps nourish damaged and brittle hair while conditioning and adding shine Oribe Signature Complex (Watermelon, Lychee and Edelweiss Flower): defends hair from oxidative stress, photoaging and the deterioration of natural keratin all while protecting from the drying, damaging and color-depleting effects of the elements

Key Benefits: Eliminates brassiness and enhances vibrancy for healthier-looking hair Provides 450°F heat protection and helps prevent breakage Replenishes lost moisture to hydrate and restore softness to dry hair Improves elasticity and strengthens damaged, brittle strands

Styling Products: Hair Cream

Ideal for these Concerns: Dryness and Dehydration, Damaged Hair

Ideal for these Skin Types: Dry Skin, Combination Skin, Normal Skin, Sensitive Skin, Oily Skin, Mature Skin, Acne-Prone Skin

Hair Type: Normal Hair, Coarse Hair, Curly Hair, Fine Hair, Color-Treated Hair, Dry or Damaged Hair, Oily Hair

Preferences: Vegan, Paraben-Free, Sulfate-Free, Gluten-Free, Certified Cruelty-Free

Key Ingredient(s): Antioxidants, Herbal Extracts, Hyaluronic Acid

Application Area: Hair