The new ultimate matte lipstick with a velvet finish.

Never has a matte lip colour been so sensorial, as Rouge G combines exceptional softness, depth and long-lasting (16-hour) wear**.
Its highly pigmented, velvety formula glides effortlessly over the lips for an absolute comfort.
16-hour comfort* and wear**.

The new sleek and modern design of the lipstick offers precise, generous application, with its rounded base that hugs the lip contours and its pointed tip that ensures a precisely drawn lip line. This exclusive matte lipstick comes in 15 intense and deeply chic shades.

For the first time, the Rouge G cases are dressed in fabrics sporting the timeless patterns of the Parisian wardrobe; think houndstooth, tweed, chevron stripes and more… Discover Rouge G Luxurious Velvet, the velvet matte lipstick to customise to your style.

Customise your lipstick:

1. Choose your velvet matte colour from among a range of 15 ultra-pigmented, intense and deep shades.
2. Choose your case from an array of Parisian styles – from the most timeless to the trendiest – to create your complete lipstick.
3. Customise your lipstick and collect countless versions of Rouge G!

*Self-assessment by scoring, 20 women
**Instrumental test and clinical evaluation on 20 women